CEO of Activision questions future Sony support
Originally posted on June 19th, 2009
Activision CEO Bobby Kotick is starting to believe that it isn’t worth it releasing his companies games on the current generation Playstation consoles. Recently, in an interview with British newspaper The Times he had the following to say; “I’m getting concerned about Sony; the PlayStation 3 is losing a bit of momentum and they don’t make it easy for me to support the platform. It’s expensive to develop for the console, and the Wii and the Xbox are just selling better.”
Kotick stated that he would like a price cut on the PS3, citing a probable drop in attach rates. We can only imagine how Sony feels about being told its prices are too high by the CEO of the company behind (according to retailers) the $200 Band Hero box.
Later in the interview, Kotick states “When we look at 2010 and 2011,we might want to consider if we support the console - and the PSP [portable] too.” It’s worth noting that, both Call of Duty 4 and World at War moved fewer copies on PS3 than on Xbox — but both broke a million on PS3, making Activision millions.
In my opinion, dropping support for the Playstation consoles is too drastic a step to take, and Kotick is just mouthing off in a hope to get Sony to drop the price so that he can shift more games. As the company is still making a profit from the games it sells on the playstation, not releasing games on it would be a silly mistake to make.
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